Capital Care International Hospital Islamabad Career Opportunity: Social Media Manager

Capital Care International Hospital & Capital Diagnostic Centre, Islamabad are seeking a creative, energetic, and results-driven Social Media Manager to manage their digital presence, content strategy, and online engagement across their expanding healthcare facilities.

If you are a talented digital marketer with a knack for storytelling and community building in the healthcare ecosystem, explore the details below to join a rapidly growing healthcare network.

Job Summary

• Organization: Capital Care International Hospital & Capital Diagnostic Centre

• Department: Marketing & Communications

• Position Title: Social Media Manager

• Job Location: Capital Plaza, G-8 Markaz, Islamabad, Pakistan

• Employment Type: Full-Time

• Application Deadline: 30 June 2026

Eligibility Criteria

Education & Experience

• Degree: Bachelor’s or Master's degree in Marketing, Media, Business, or a relevant field.

• Experience: 3–5 Years of proven professional experience in digital marketing or social media management.

• Preference: Prior marketing experience within the healthcare industry is highly preferred.

Job Roles & Candidate Profile

Key Responsibilities:

• Strategy & Growth: Develop, execute, and monitor comprehensive social media strategies to grow digital platforms.

• Content Production: Create and publish highly engaging multi-format content, including daily posts, reels, and specialized digital campaigns.

• Team Coordination: Work hand-in-hand with internal hospital departments for regular updates, and coordinate with the creative team (graphic designers & videographers) to maintain brand consistency.

• Community & Reputation Management: Handle everyday audience engagement, answer online inquiries promptly, and actively manage the hospital's online reputation and feedback.

• Analytics & Support: Monitor real-time viral trends, implement fresh ideas, generate transparent monthly performance reports, and support general healthcare marketing initiatives, events, or campaigns.

Required Professional Skills:

• Deep expertise in multimedia content creation and core platform management.

• Strong verbal and written communication skills.

• Sound knowledge of digital tools, platform algorithms, and backend web/social analytics.

• Exceptional campaign planning, performance tracking, project management, and deadline compliance.

Ideal Personality Traits:

• Creative, detail-oriented, professional, and highly responsible.

• Possessing excellent interpersonal skills with a team-oriented approach.

• Self-motivated, proactive, well-organized, and presentable.

Key Performance Indicators (KPIs)

Your professional performance in this role will be directly evaluated against the following criteria:

1. Social media audience growth rates & daily engagement metrics.

2. Total reach, organic impressions, and overall content performance.

3. Lead generation and the performance/ROI of marketing campaigns.

4. Brand visibility indexing and digital reputation management success.

5. Consistency in content planning, delivery, and audience inquiry response handling.

6. Volume of referral website traffic generated through social media funnels.

7. Departmental coordination efficiency and innovation in upcoming marketing initiatives.